BP PETROL Station
Challenge
Create a heart warming, festive campaign positioning BP service station as the perfect roadside sanctuary for holiday travellers. Showcase how people can find reliability, comfort, and festive joy along the way.
Insight
7/10 kids are glued to their iPads in the car, disconnecting from family. Instead of screen time isolation, road trips can be a chance to bond. If you're stuck together, why not spend it together?
Big Idea
An interactive children's book where the narrative comes to life, transforming the dreaded pit stop into a fun, memorable experience, with BP at the heart of the family journey.
OOHs designed and decorated by Billy:
In-store PR:
BP stores across the uk will be decorated to reflect scenes from the book, creating an immersive experience for customers and encouraging UGC.
