Holland and Barrett: Night-time Gummies.
Challenge
58% of parents say they find it harder to sleep when the stress of Christmas approaches. And because of this they find it hard to keep up with the Christmas Spirit.
Insight
Without sleep you are not the best version of yourself for your family. And without sleep you lose a bit of your magic.
Big idea
By using nostalgic home video clips to tap into viewers' emotions, Holland and Barrett aim to show that with their Night-time Sleep Gummies, you can stay the amazing parent you are and keep the Christmas magic alive, no matter how busy the holiday season gets!
