SUDOCREM
Challenge
Show that Sudocrem is not just for babies.
Insight
Sudocrem is more than baby but cream.
Big Idea
A simple print that showcases how Sudocrem is for all the family, for every problem.
VERSION 1
VERSION 2
•For DANS abnormal nipple rash
•Here goes MUMS hostile red toe again...
•For SAMARS blind date window escape
•For TOMS 'I know a short cut' nettles walk
•For UNCLES I think it's fine? BBQ technique
•When JANIE asks 'is it meant to puff up like that?’
•For SOPHIES bum-ble bee sting
•For SIMONS concert wall heist
•For DEANS dumpster dive
•For SUSANS sober-ish Sunday recovery
•Margarets mallet mishap
•Steves saw ‘scratch’
•Oh my god it burns!!!
•Mummmmmm!!!
•I told you not to jump from that high
OTHER COPY
•Bens' knee burn
•Margarets' Mount Vesuvius
•Claires' drunken bush nap
•Hollies' tripple 360 kickflip flop
•Harrys' 'I swear that step wasn't always there’
•Zoes' factor 15 failure
•Robs' ‘that will do the job’ shelf hanging technique
•Susan' swears that clothes steamer was off
•Ants' accident
•Sams’ campfire catastrophie
•Frans’ stubborn splinter saga
•Marks’ hot glue gun betrayal
•Sophies’ curtain rail concussion
•Steves scabby arm scratch
•For Hannahs sunglasses shape burn
•When you told Jim to be safe on that bike
•Mount Vesuvius
•That stubborn chafing that just won't leave
•When you left the cup of tea too close to those little hands
•Abiolas agonising arm cut
•The stone that was infront of the bike
•Johns' crotch chafing
•Harriets' nappy explosion
•Daves' I only had 'a couple' pints
•Pauls’ battle with the garden hose whip lash
•Lukes’ football-to-the-face