Volkswagen E-Beetle
Challenge
Modern cars prioritise high-tech features and often lack character and personality, weakening the emotional connection with drivers.
Insight
A car becomes part of your routine, meaning you should form an emotional connection with it, Without this, your car isn’t really your car.
Big Idea
A Real Car for Real People: Modern car adverts utilise a robotic voiceover, diminishing the connection between the consumer and the car. To bring back that real connection, Volkswagen needs to give real people control to get consumers to engage with the new E-Beetle.
PRINTS
Positioned near business centres and high streets
People will be prompted to leave random facts about themselves to stick onto the new E-Beetle
There will be signs dotted around, explaining why Volkswagen are encouraging you to show your personality.
In collaboration with Lizzie Day
PR